Open Lecture & Workshop  /  02/26/2018, 02:00 pm - 05:00 pm

Business Model Design for Industry 4.0 | Smart Health

The digitalization is currently leading to a profound change in value creation and enables fascinating but almost unmanageable opportunities to drive innovation and open up new markets with new business models. This applies both to established companies that are able to adapt their business models and to start-ups that are gearing their business models to the increasing digitization of products and services. Get to know examples of successful implemented business model innovation and learn to use methods and tools to design your own innovative products and services. We will focus on the two application areas Industry 4.0 and Smart Health as areas with a high potential for innovations.

Who can attend?

Everybody who is interested, e.g. lecturer, students and industry representatives.

What is the goal?

  • Theory about Business Models De-sign for Industry 4.0 / Smart Health
  • Learn how to design innovative busisness models


Based on a fruitful cooperation for many years the Fraunhofer-Institute for Mechatronic Systems Design IEM, the Universiti Teknologi MARA (UiTM) and Universiti Tun Hussein Onn Malaysia (UTHM) start to set-up a common research presence in Kuala Lumpur. Central component of the cooperation is an innovation lab that will be built up at UiTM. The aim is to bring both – academia and industry –together to work on innovative ideas for Smart Health in Malaysia. Based on the innovation lab, RAISE-MED will build up an excellent research network in Malaysia.

Fraunhofer IEM

The Fraunhofer Institute for Mechatronic Systems Design IEM is an expert for intelligent mechatronics in the context of industry 4.0. Scientists from the fields of mechanical engineering, software engineering and electrical engineering working on the innovations of tomorrow. Focusing on “Advanced Systems En-gineering“, Fraunhofer IEM explores innovative methods and tools for the development of intelligent products, production systems and services.