Starting situation and project objective
The best possible presentation of products at the point of sale, i.e. on the shelf, is often decisive for successful sales. To stand out from the masses, products must be positioned so that they are ideally visible and accessible for customers, and must also be presented in a visually appealing and optimized way. Suitable display systems push products to the front and keep the shelves looking neat. This helps consumers find their way around, improves the highlighting of brands and new products and increases sales compared to competing products. In order to sell its push-feed systems, POS Tuning uses a product catalog and individually crafted models to present its solutions during the quotation phase. This is a time-consuming, expensive and inflexible procedure that delays any decision by the customer and makes it difficult to secure orders.