Department of Strategic Product and Business Management

The Innovation Management group analyzes and develops strategies, methods and tools for the planning of future market outputs and the associated design of innovation organization. A focus is placed on the systematic exploitation of innovative potential for products, services and business models emerging from progressive digitization at the market/technology interface. The transformation toward data-driven services and business models, as well networking via digital platforms and ecosystems, are given particular weight.

The Production Management group researches and develops approaches for the successful design of production and value creation systems. One focus is on the systematic introduction of industrial information and communication technologies in the production environment - in line with industry 4.0. Intelligent data analysis plays a central role in this. By successfully applying methods from machine learning and data analytics to data in the production context, previously untapped value creation potentials can be tapped.

Digitization changes the foundation of every company in its strategies, structures, processes and culture. In the Business Management group we develop procedures and methods for the successful design of digital transformation. Our activities range from the development of tailor-made digitization strategies to the optimization of value creation processes and structures to the design of digitized working environments.