Innovation momentum for the product-service segment.

AcRoSS: Augmented reality-based product-service systems

Research project

Motivation and issue

Augmented reality (AR) enables the enhancement of environments through the addition of virtual information. Smart glasses used in industrial settings project information for the operation and maintenance of machinery into the operator’s field of vision. This helps to prevent errors and shorten workflows. Augmented reality can contribute to the improvement of internal processes and create innovation momentum for the product-service segment.

Project objectives and approach

The AcRoSS research project aims to make augmented reality available to small- to medium-sized companies in particular. For this purpose, the project develops reusable AR software modules that are made available on an online platform. Examples include tracking and software for voice and gesture control. The modules can be connected quickly and cost-efficiently to produce augmented reality applications, without requiring any specialist knowledge. The openness and expandability ensure that components by other companies can be added and offered on the platform.

Within the project, Fraunhofer IEM concentrates mainly on the development of augmented reality modules and on the establishment of benchmark process for the integration of augmented reality within corporate product-service portfolios. The benchmark process covers all important stages within strategic planning—from potential identification to design and business model development. One particular focus of the work is the preparation of a catalog of industrial deployment scenarios for augmented reality, as well as the creation of a guideline to provide companies with methodical support in the identification of augmented reality potential. The pilot project with the Krause-Biagosch GmbH has since grown into a project demonstrator that uses a repair scenario to visualize the potential benefits of augmented reality.

Project overview

Project title

AcRoSS − AR-based Product-Service Systems


03/2016 to 02/2019


“Smart Service Welt – Internetbasierte Dienste für die Wirtschaft” (Smart Service World – Internet-based Business Services) technology program by the Federal Ministry for Economic Affairs and Energy (BMWi).

Funding volume
approx. €2.4 million
cooperation partners
  • DAI-Labor, TU Berlin
  • Atos
  • Ubimax
  • Kieback & Peter
  • Krause-Biagosch
project manager

Prof. Dr.-Ing. Roman Dumitrescu

  • Platform for the provision and use of AR-based services
  • Augmented reality modules for efficient reuse
  • Intelligent service engineering
  • Integrative product-service and business model development
© Smart Service Welt
© BMWi

The AcRoSS project is part of the “Smart Service Welt” technology program, which is funded by the Federal Ministry for Economic Affairs and Energy (BMWi).