The AcRoSS research project aims to make augmented reality available to small- to medium-sized companies in particular. For this purpose, the project develops reusable AR software modules that are made available on an online platform. Examples include tracking and software for voice and gesture control. The modules can be connected quickly and cost-efficiently to produce augmented reality applications, without requiring any specialist knowledge. The openness and expandability ensure that components by other companies can be added and offered on the platform.
Within the project, Fraunhofer IEM concentrates mainly on the development of augmented reality modules and on the establishment of benchmark process for the integration of augmented reality within corporate product-service portfolios. The benchmark process covers all important stages within strategic planning—from potential identification to design and business model development. One particular focus of the work is the preparation of a catalog of industrial deployment scenarios for augmented reality, as well as the creation of a guideline to provide companies with methodical support in the identification of augmented reality potential. The pilot project with the Krause-Biagosch GmbH has since grown into a project demonstrator that uses a repair scenario to visualize the potential benefits of augmented reality.