Training: Generative AI in Technology and Innovation Management

In a world where AI technologies are revolutionizing the business landscape, mastering AI tools is a crucial competitive advantage especially within the innovation process. This is because the integration of AI technologies opens up new possibilities for each phase of the innovation process from idea generation to market launch. 

Our training course offers you the opportunity to deepen your knowledge of using generative AI in technology and innovation management. Learn how you can use tools like ChatGPT to enhance the innovation process from identifying potential opportunities (e.g., technology, customer, and market trends) through idea generation and evaluation, all the way to prototype development and early validation with synthetic customers. This one-day training combines the latest research findings with practical applications and empowers you to effectively use GenAI tools for creative solutions and accelerated innovation processes in your company. In all modules, you will work hands-on with the tools presented and learn how to use them effectively.  

Dive into the fascinating world of innovation prompting and discover, in addition to ChatGPT, other AI-based tools that will lead you to more, faster, and better outputs in the innovation process.

• More Effective Innovation Processes: You’ll learn how to use AI tools to identify and leverage innovation opportunities more quickly and effectively.
• Boosting creativity: Discover new, creative ways to generate and select ideas.
• Practical application: Learn how to use GenAI tools in prototype development and early validation.
• Networking: Exchange ideas with experts and other participants and expand your professional network.

Identifying and selecting technology, market and customer opportunities:

• Using ChatGPT and similar tools to identify and evaluate innovation opportunities
• Case studies on effectively identifying market and technology trends
• Critical reflection and discussion of the quality of results

 Generating and selecting ideas:

• Creative ideation using GenAI tools
• Techniques for selecting and prioritizing the best ideas
• Critical reflection and discussion of the quality of results

Refining ideas and developing business models:

• Using GenAI to develop business models and strategic plans
• Workshop: From idea to detailed business plan
• Critical reflection and discussion of the quality of results

 Prototype development and early validation:

• Use of GenAI tools for early prototyping and the creation of synthetic user tests
• Hands-on exercises for evaluating and refining prototypes
• Critical reflection and discussion of the quality of results

The training  “Generative AI in Technology and Innovation Management” is designed for:

• specialists and managers in the field of technology and innovation management
• employees in R&D, organizational development, and corporate development
• technical managers and project managers with a basic understanding of AI.