Training: Business Model Innovation for Manufacturing Companies

It's no secret: advancing digitalization is changing the rules of the game for entire industries, and established business models are coming under increasing pressure. To respond to changing customer needs, stand out from the competition, and survive in the market in the long term, you should regularly review your business model.

Make it easy for yourself to think about alternative ways of running your business. In our one-day training course, you will learn about tried-and-tested methods and tools for questioning, evaluating, and successfully developing business models in the inspiring and creative working environment of our innovation lab, IdeenTriebwerk. The focus is on the special features, developments, and trends for manufacturing companies.

• You will learn the basics of business model innovation.
• You will be able to systematically develop new business ideas and models.
• You will learn methods and tools for questioning existing business models and developing them strategically.
• You will gain valuable insights from best practice examples from the manufacturing industry.
• You will apply selected methods for business model innovation in a case study.
• You will learn how to prepare the implementation of business models in your company and visualize your ideas for presentation to stakeholders.

Fundamentals

• What are business models?
• Fundamentals of innovation management
• Impact of digitalization
• Trends and current developments
• Opportunities and risks of new digital business models

Analysis of Best practice examples

• Pay-per-use business models
• Remote service business model
• Two-sided market business model

A look inside the toolbox of methods

Analysis, visualization, and further development of business models with:

• Value Proposition Design
• Business Model Canvas
• GEMINI Card Set Business Model Patterns
• Value Creation Modeling

Practical exercise

Application of selected methods based on a business case

• Creation of a value proposition
• Development of a business model
• Identification of key hypotheses

• Entrepreneurs, board members, executives
• Specialists and managers
• Employees from the areas of business development, corporate and business development, and product and innovation management

You are welcome to bring along a specific business challenge to which you would like to apply the methods you have learned.