Training: Fundamentals of Innovation Management

Advancing digitalization and intensifying competition are posing challenges for companies. Strategic innovation management is becoming increasingly important for companies to remain competitive in the future. Prepare your company for the future and integrate methods for developing new, forward-looking business models into your daily work.

In this training course, you will learn about various aspects of strategic innovation management in several modules and gain an overview of established and innovative methods of innovation management. Starting with idea development, through idea evaluation, to the validation and implementation of ideas, we will show you the most promising methods and give you the opportunity to try them out independently or in small teams. In addition, we will introduce you to ways in which you can anchor the aspects of innovation organization, culture, and strategy in your company and work together to develop suitable approaches for your company.

In the inspiring environment of our IdeenTriebwerk innovation lab, which is geared toward creative work processes, you will learn how to optimize existing innovation processes and further develop your company's innovations. Our innovation management toolkit supports you in systematically implementing and establishing what you have learned in your own company even after the training has ended.

• You will learn how to develop ideas in a targeted manner and turn them into innovations.
• You will gain an in-depth understanding of innovation processes and insight into new trends.
• You will learn how innovation management can be successfully introduced and implemented, especially in small and medium-sized enterprises.
• Our innovation management toolkit provides you with helpful instruments for designing a systematic innovation management system.
• You will learn which methods and tools you can use to optimize existing innovation processes in your company.
• You will apply this knowledge in practice and reflection phases.
• You will actively exchange experiences with other participants.
• You will benefit from the creativity-promoting working environment at IdeenTriebwerk.
• After completing the training, you will have access to high-quality self-study content on the topic of innovation management on our learning platform.

Innovation Management Basics

• Managing innovation in the age of digitalization – the big picture
• From innovation impulses to implementing ideas
• Overview of the innovation management toolkit

Innovations and creativity methods

• Systematically develop, evaluate, and validate ideas
• Value proposition design / customer journey mapping
• Lean Startup und Design Thinking

Embedding Innovation Management in the company

• Compatibility with day-to-day business
• Design options for innovation organization, innovation culture, and innovation strategy
• Innovation Management Canvas

Deep dive by preference

• Collaboration with start-ups
• AI in the innovation process
• Tech scouting

The training course “Fundamentals of Innovation Management” is aimed at people from all industries who are interested in innovation. The target groups include:

• Managers
• Innovation managers
• Research and development staff
• Marketing, sales, and product management staff
• Company founders and self-employed persons
• Students

The training offers practical insight into innovation processes and strategies. It is suitable for both beginners and those with basic knowledge of innovation management. The course is designed for participants from different industries, and the diversity of backgrounds is seen as an asset. Interactive exchange creates a varied learning environment. No prior knowledge is required; anyone interested in the basics of innovation management is welcome to attend.