Training: Strategic Foresight

In a world characterized by rapid digital transformation, companies face the challenge of continuously adapting to major trends. The “race for the future” requires strategic foresight in order to effectively develop and utilize future scenarios. Scenario planning has established itself as a crucial tool for supporting companies not only in innovation planning, but also in long-term corporate strategy.

The training offers a comprehensive overview of scenario development methods and their application in innovation management. You will learn how to create future scenarios that are relevant for strategic decisions. The training covers both theoretical basics and practical exercises. Under the guidance of renowned future engineer Prof. Andreas Siebe, you will develop your own scenarios based on a specific topic from your corporate context.

You will benefit from the proven expertise of our trainers and the inspiring learning environment at Fraunhofer IEM, which encourages creative and forward-thinking. In addition, the training course offers you the opportunity to exchange ideas with other participants in order to develop ideas together and apply scenario techniques in a targeted manner.  

• You will learn about the different levels of future management and when scenarios are used in this context.
• You will develop scenarios yourself and learn how to design a scenario project in a meaningful way and what to look out for when developing scenarios.
• You will learn in which areas of application scenarios represent added value and what role they play in strategic corporate management.
• You will gain insight into the benefits of scenarios in the context of strategic forecasting, from technology planning to product and portfolio management.

Introduction

• Dealing with the future – methods of future management
• Looking ahead – methods of scenario analysis

Scenario Planning

• Fundamentals of scenario development
• Methods of scenario development
• Planning scenario projects
• How scenarios are developed
• Organization of scenario projects

Exercise Scenario Impulse

• Development of scenarios based on a topic agreed upon in advance

Application of scenarios in practice

• Scenarios in strategy development
• Best Practices

Detour: Development of strategy scenarios (or product scenarios)

• Scenarios in innovation management
• Scenarios as part of strategic forecasting processes

The training is aimed at all individuals interested in the future and executives of companies and organizations who deal with (long-term) and strategic future issues. These include:

• Board members and managing directors
• Executives with strategic responsibility
• Executives with a focus on innovation
• Employees from the areas of business development, corporate development, marketing, product development, and technology management

The course is designed for participants from a variety of industries. The diversity of professional backgrounds is seen not only as an opportunity for mutual exchange, but also as an enrichment for the scenario process. No prior knowledge is required; anyone interested in shaping the future is welcome to participate.